21 Top Metrics for Online Display Advertising
In this post I am listing the 21 metrics to measure the success of your display advertising. Most of these are also applicable, with some variation, to other forms of advertising such as Paid Search,...
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How to create a union between two excel sheets
Tableau does not have a join functionality that works like a SQL Union. If you have the data spread out in multiple excel sheets and you want to see a concatenated view then you are out of luck as far...
View Article100+ Digital Marketing and Growth Hacking Posts That You Might Have Missed
Post Title Blogger Why You Need to Care about Driverless Cars, AI & Robots All Analytics Humans Will Keep Jobs, Guiding a Machine All Analytics Table Constraints and Data Science All Analytics A2...
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Personalization – Challenges Facing Marketers
This infographic by Experian is based on the survey of Marketers in UK. Lack of resources is the biggest challenge facing marketers today. It is very surprising to learn that 61% of the UK marketers...
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49 Marketing and Analytics Blog Posts From Around The World This Week
It is hard to keep up with every blog post out there so we have consolidated them in one post. To get this list directly in your mailbox just subscribe to our mailing list. If you would like to add...
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Manager, Digital Analytics at MEC, New York City
The Digital Analytics Group is responsible for driving analysis and strategic thinking across all of the MEC client engagements and new business developments. We are looking for people that possess a...
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SQL for Marketers and Marketing Analysts
Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. There comes a time when they can’t just wait around for IT to help...
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Difference between Web Analytics and Digital Analytics
Web Analytics and Digital Analytics are quite often used interchangeably. I have been asked, by my students and some clients, about the difference in these two, so I decided to write this short post...
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Social Media Usage and Estimate Stats – 2016-2021
This year, 2.46 billion individuals, or one-third of the global population and 71.0% of internet users, will access social networks at least once a month, up 8.2% from 2016. Mobile phone adoption and...
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Career in Web and Digital Analytics – Online Course
I recently developed an online course which provides information on the Career in Digital and Web analytics. The course is a result of the emails that I get from recent graduates and people who are...
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Winning with a laser-like approach in athletics and eCommerce
After the long buildup, I can’t believe the 2018 Winter Olympics have come and gone. What I appreciate about the Olympics is the hard work and sacrifice that each athlete undertakes to get there and...
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Audit and Fine Tune Google Analytics with this online course
Signup for this course for Step by Step Guide to validate your Google Analytics Setup and Tune it to get the correct data that you can trust. A large number of Google Analytics setups we have come...
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How Do I Learn Digital Marketing Analytics?
If you're Struggling to Find a Career that will give you Satisfaction, Money and Ability to work from anywhere then this is a career you should explore. Enroll in Become a Digital & Web Analytics...
View ArticleMinimalist Digital Analyst – Insights #1
What is Minimalism?The core concept of minimalism is living simply and having only those things that you absolutely need. It is about removing clutter in your life and focusing on the actual...
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GA4 and BigQuery Summer Bootcamps
Now that you’ve migrated, these workshops will help you take a deep dive. Use these instructor-led workshops to take your tracking to the next level. GA4 has a ton of new features. Use week one to...
View Article5 Action items to get you up to speed on GA4
As you already know, Universal Analytics (also called GA3 or UA, the old version of Google Analytics) will stop collecting data as of July 1st, 2023. The new version GA4 will be your only choice if...
View ArticleAre you stuck in your career? This might be the reason.
If you are stuck in your career and cannot make an upward move then the problem might be in your ability to ask the right questions.The ability to ask questions and the types of questions they ask is...
View ArticleUA vs GA4 – Optizent Insights #3
Insights: Why are Metrics Different Between Universal Analytics and GA4? Universal Analytics (popularly known as Google Analytics) is going away on June 30th and is being replaced with Google...
View Article3 GA4 Posts To Help You Learn and Master Google Analytics
Now that you have moved to Google Analytics 4 also known as GA4, here are some Google Analytics 4 blog posts that will help you demystify this new tool from Google. 18 Key Benefits of Google Analytics...
View ArticleStart With Your Measurement Strategy
When it comes to digital analytics, its easy to think of the tools first. A lot of marketers and analysts make the mistake of not setting the objectives of their digital analytics programmes, nor...
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